Web Design Empire Podcast
Ready to turn your web design dreams into a thriving business?
Whether you’re just starting or scaling to six figs (and beyond), Web Design Empire is your go-to podcast for strategies, insider stories, and expert mentorship. Hosts John & Kelly ditched the 9-to-5 over 15 years ago and built multiple six-figure web design businesses—now, they’re sharing how you can do the same. Designers, course creators, digital store owners, business coaches, and more—they know what it takes to build an empire.
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21 – Inherited Websites Debate (the red-headed stepchildren of web design)
Inherited a mess of a website? In this episode, we weigh the pros, cons, red flags, and real-life stories of taking on web design clients with sites you didn’t build.Episode Timestamps00:00 Introduction to Web Design Empire 00:56 Weekly Updates and Challenges 01:53...
20 – How to Keep Web Design Clients (for Decades)
What makes clients stick around for the long haul? In this episode, we break down the client retention strategies that have kept our web design businesses thriving for 20+ years—and why basic customer service is your ultimate secret weapon.Episode Timestamps00:00...
19 – Working with Developers as a Web Designer: What You Need to Know
Hiring a web developer can be game-changing—or a total nightmare. In this episode, we break down when you actually need one, how to avoid common pitfalls, and how to collaborate like a pro.Episode Timestamps00:00 Welcome to Web Design Empire00:38 Personal Updates and...
18 – How to Tame the Scope Creep Monster (and Stop Projects from Dragging Out)
Ever had a client ghost you mid-project… or suddenly want "just one more thing"? In this episode, we share our best strategies for setting boundaries, managing client expectations, and keeping web design projects on track from start to finish.Episode Timestamps00:00...
17 – Burnout Survival for Web Designers – Stay Sane and Paid
Sick of the hustle grind? Getting triggered by client emails? In this episode, we’re getting real about web design burnout and how to beat it—with smarter systems, sanity-saving tips, and real talk from two seasoned freelancers who’ve been there (and back).Episode...
16 – The Right Way to Present Web Designs to Clients (and Avoid Endless Revisions)
Still sending clients a link and asking, “What do you think?” There’s a better way. In this episode, we share the exact design presentation process we use to get fast approvals and keep projects moving.Episode Timestamps00:00 Welcome to Web Design Empire 00:12 Meet...
15 – Referrals vs. Sales Machine for Web Designers: What Actually Works?
Is it smarter to rely on referrals or build a full-blown sales machine to grow your web design business? In this episode, we unpack the strategy that’s helped us scale—without ads, cold calls, or fancy automation.Episode Timestamps00:00 Introduction and Setup 00:57...
14 – There’s No Place Like Homepage: What Every Web Designer Needs to Know
What makes a homepage actually work? In this episode, we break down the strategy, structure, and surprising mistakes we still see on client sites—and what separates a generic homepage from one that sells.Episode Timestamps00:00 Welcome to Web Design Empire 00:18 Meet...
13-How to Price Web Design Projects (Without Underselling Yourself)
Struggling to figure out what to charge for websites—or when to raise your rates? In this episode, we’re breaking down the real-world pricing strategies that helped us build six-figure web design businesses.Episode Timestamps00:00 Welcome to Web Design Empire 00:15...
12 – Web Design Worries That Don’t Deserve the Hype
From site speed obsession to oversized logos and ADA panic - —some web design worries are way overhyped. In this episode, we’re calling out the myths and sharing what actually matters when building great websites.John's Google ExampleEpisode Timestamps00:00 Welcome to...
11 – Stuck in a Web Design Rut? How We Find Fresh Design Inspo
Feeling creatively stuck or tired of recycling the same ol' web designs? We're sharing our go-to sources for fresh ideas and eye-catching inspo to get your creativity flowing again.Episode Timestamps00:00 Welcome to Web Design Empire00:14 Reflecting on Our...
10 – Stop Leaving Money on the Table: Our Favorite Web Design Upsells & Downsells
Want to easily boost your web design revenue? We're revealing the exact upsells clients find irresistible, plus Kelly’s slam-dunk downsell that wins projects and preserves profits.Episode Timestamps00:00 Welcome to Web Design Empire 00:13 Meet Your Hosts: John and...
9 – Website Hosting for Web Designers – The Good, the Bad & the Ugly
From smooth migrations to website hosting nightmares— Here’s what every web designer needs to know about managing hosting in your business. Get SiteGround Hosting!Episode Timestamps00:00 Welcome to Web Design Empire 00:42 The Hosting Dilemma 01:14 Sci-Fi and Site...
8 – From Burnout to Buyout: Making Your Web Design Biz Worth Selling
Can you actually sell a web design business? (Spoiler: Yes, but only if you build it the right way.) In this episode of Web Design Empire, John and Kelly break down exactly what makes a web design business attractive to buyers—and what makes it unsellable.Episode...
7 – AI vs. Web Designers: Friend, Foe… or Secret Weapon?
Is AI coming for your web design job… or making it easier than ever to scale? In this episode of Web Design Empire, John and Kelly dive deep into the wild world of AI and how it’s shaking up the web design industry—for better and worse. Episode Timestamps00:00...
6 – Our Best (and Worst) Decisions in Building a Web Design Business
Hindsight is 20/20, and we’ve made some killer moves—and some total *facepalm* mistakes—on our way to building multiple six-figure web design businesses. In this episode of Web Design Empire, we’re pulling back the curtain on what worked, what flopped, and what we’d...
5 – More Money, Less Hustle: Multiple Revenue Streams for Web Designers
Want to stop trading hours for dollars and start making real money as a web designer? In this episode of Web Design Empire, John and Kelly break down the smartest ways to diversify your income—so you can work less, earn more, and build a real business, not just a...
4 – Breaking Up with Web Design Clients—The Good, The Bad & The Ugly
Not all client relationships are meant to last forever. Sometimes, you need to walk away (or run), and other times, even great clients move on. In this episode of Web Design Empire, John and Kelly share their best (and worst) experiences breaking up with web design...
3 – Web Design Wins & Lessons: 2024 Recap + Big Plans for 2025
In this episode of Web Design Empire, John and Kelly share major wins, tough lessons, and wild adventures from 2024, including Kelly’s real estate moves and John’s band making waves after a feature on The Voice. They also break down their game plan for 2025—what’s...
2 – The Blueprint to Multi-6-Figures as a Freelance Web Designer (Without Burning Out)
Want to turn your web design side gig into a thriving, multi-6-figure business? In this episode of Web Design Empire, John and Kelly break down exactly how they scaled their freelance businesses—without working 24/7 or taking on nightmare clients. Inside, we’re...
Meet the Hosts
Kelly Diekmann
Business Instructor
Kelly is owner of KDesign. She has an MBA with a Marketing emphasis from the University of Nebraska – Lincoln, and a BS in Information Systems with minors in Math, Spanish and Art from Nebraska Wesleyan University.
What sets Kelly apart from other web designers is her ability to truly partner with her clients, providing them with a level of service that they rarely experience with typical vendors and contractors.
Kelly and her husband Casey have three daughters and three dogs – you may hear them in the background of the course videos! She loves being outdoors and chatting up anyone who will listen about business!
John Wooten
Technical Instructor
John is owner of Artillery. Frustrated with his 8-5 job, he started Artillery and began freelancing at night and on the weekends. After 6 months he was able to quit his job and make the switch to being his own boss and never looked back.
Freelancing allowed John to tour full-time in a band for several years. He would build websites while traveling in the tour bus. He still tours occasionally with a couple artists.
He and his wife Corryne love traveling the country, especially the mountains of Colorado. He loves talking entrepreneurship and everything drums.
It’s time to Break Into Web
We’ll help you. We believe in you. It’s time for you to believe in yourself.
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