We help ambitious creatives Break into web and build a 6-figure web design business
Have more freedom & control over your life ... without Hating mondaysWe have both built 6-figure web design businesses working from our homes. We want to help you do the same.
First course of its kind
There are plenty of resources for already-established web designers wanting to take their business to the next level. Break Into Web is the first course designed to help you start and establish your business from the ground floor.
This course IS for you if:
You are interested in creating your own web design business
You are creative - you recognize good design and frequently think about how websites you visit could be improved
You’re a graphic designer, but don’t know how to apply your skills to web design
You are a self-starter with grit and determination
You need ideas on how to create a business plan, reach potential customers, set pricing structures, and differentiate yourself from the competition
You need to understand all the technical side of websites, like hosting and DNS
You want freedom to do more of the things you love
You want to work smarter instead of harder
This course is NOT for you if:
You already have a full-time, well-established web design business you are happy with
You need to make a lot of money quickly
You are not self-motivated and committed to getting the 20+ hour course completed
You think Comic Sans and Papyrus are awesome fonts
You don’t know what a browser is
You are a lazy bum living in your mom’s basement, yelling at her for meatloaf ... and satisfied with that scenario
“I Broke into web.”
What the Course Provides
20+ hours of instructional videos and tutorials. Our content is organized into easy-to-follow modules that you can watch at your own pace.
ALL our processes and checklists to help you blaze your own path.
Access to a priceless Members Only community of like-minded creatives with the same goals.
Downloadable resources and worksheets. You’ll be working as you go, not just watching videos. Our templates allow you to bring your business and skills to life.
Monthly live Q&A with instructors Kelly & John.
Advanced Bonus Courses covering everything from CSS to Photoshop to stay-at-home-moms.
+ Hours of Instructional Videos
Technical & Business Modules
Fill-in Worksheets and Done-for-you Templates
Advanced Bonus Courses (and counting)
Course Modules
Technical Course
1. Overview
- Overview of the Interwebs
- The Power of WordPress
- Intro to Page Builders
2. Tools of the Trade
- Code Editors, FTP, Browsers, oh my
- Preferred Domain & Hosting Providers
- Image Editing and Wireframes
- WordPress of course
- Our Go-To Theme
- Our favorite Business Tools
3. Web Basics
- Quick & dirty intro to HTML
- Hello World for the win
- Our favorite HTML Tools
4. Website building
- Power of Divi Builder
- Creating Wireframes
- Step-by-step tutorials on Building Complete Websites
- Guides to effective Website Features
- Advanced Features for creating faster and better
- Intro to Photoshop
5. Must-Have Plugins
- Our Go-To Plugins we use every day
- How to Find Reliable & Safe Plugins
6. Launch
- Pre-Launch Checklist
- Setting Domain Records
- Website Security Plugins and SSL
- Post-Launch Checklist
Business Course
1. Business Plan
- What’s Your WHY (P.S. It’s NOT money)
- Effective goal setting
- Work with clients you love
- A routine that works for you
- Make your business a legit entity
2. Portfolio Building
- Build an effective portfolio without clients
- Start with your own killer website
- Practice on websites you can sell later
- Friends and Family warning
3. Prospecting
- 20+ methods to find clients that don’t suck
- Clone your favorite clients
- Beat the competition with followup and closing
- Have an upsell in your back pocket
4. Pricing
- Magical Pricing Formula
- Outside the box pricing methods
- Avoid dreaded scope creep and drag out
- Add multiple revenue streams for easy money
- Make recurring revenue while you sleep
5. Project Management
- Access our checklists and templates we use every day
- Create processes now to save time and money later
- Make time for your own business before it’s too late
6. Differentiate Yourself
- Set yourself apart in a sea of mediocre designers
- #1 Secret to building a successful business
- Getting involved and better yet giving back
Instructor Live Q&A
During the course, you’ll be able to join a monthly Google Hangout with Kelly & John as well as a private Facebook Group with Kelly, John, and other students.
We’ll answer any questions you may have over the course material, give our advice on your business questions, as well as give encouragement & motivation for you to keep pushing through the course and grow your business.
Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
We want you to succeed.
Your success is our success.
How much does it cost?
The Break into Web program is split into two sections: a Technical course and a Business course.
If purchased individually, each course is a $1,495 investment. Both courses can be purchased together for the discounted price of $1,995. Along with the course(s) you also get lifetime access to the videos, templates, community, and monthly live Q&A sessions.
Why $1,995?
That’s the approximate cost of the first website you’ll sell. That’s right, you’ll make back your investment in just one client.
DO YOU HAVE WHAT IT TAKES TO BE A FREELANCE WEB DESIGNER?
Meet the Instructors
Kelly Diekmann
Business Instructor
Kelly is owner of KDesign. She has an MBA with a Marketing emphasis from the University of Nebraska – Lincoln, and a BS in Information Systems with minors in Math, Spanish and Art from Nebraska Wesleyan University.
What sets Kelly apart from other web designers is her ability to truly partner with her clients, providing them with a level of service that they rarely experience with typical vendors and contractors.
Kelly and her husband Casey have three daughters and three dogs – you may hear them in the background of the course videos! She loves being outdoors and chatting up anyone who will listen about business!
John Wooten
Tech Instructor
John is owner of Artillery. Frustrated with his 8-5 job, he started Artillery and began freelancing at night and on the weekends. After 6 months he was able to quit his job and make the switch to being his own boss and never looked back.
Freelancing allowed John to tour full-time in a band for several years. He would build websites while traveling in the tour bus. He still tours occasionally with a couple artists.
He and his wife Corryne love traveling the country, especially the mountains of Colorado. He loves talking entrepreneurship and everything drums.
It’s time to Break Into Web
We’ll help you. We believe in you. It all starts with believing in yourself. Let’s do this.