We teach you how to build winning websites
and create a successful freelance web design career.
You’re here because you’re seeking your next big career move or ready to get your side gig going. You’re ready for…
More freedom
More recurring revenue
More happy clients


The bad news
There are a million ways to learn how to build websites and businesses. Most of them are garbage.
The good news
You don’t have to go back to school – or even know how to code – to build a website and be a successful freelance web designer!
The even better news
We have created a proven path to get to the freedom lifestyle of your dreams so you can spend more time doing the things you love with the people you love. The secret is knowing the tried and true tools, platforms, and processes that make it possible. This program shaves YEARS off the process of creating a successful freelance web design career.
This path is designed by successful freelancers who already made all the mistakes and outlined the most effective methods for designing websites and building a business.
Are you ready?
Three program options that meet your level of interest, time, and ambition.
Freelance Quick Start
Jumpstart your freelance business in 10 minutes a day
A self-paced 30-day program to jumpstart your freelance business. This path is perfect if you want to learn just enough to build a profitable side hustle. Low on time? No problem. In 10 minutes a day, you will build and launch your own website, as well as assemble your own personalized business plan of action.
$197
lifetime access
Break Into Web
Build a freelance business out of building websites
A self-paced 12-week course for ambitious creatives serious about launching a freelance career in web design. Join John and Kelly on monthly Q&A calls while completing technical training and business development modules. At the end you’ll have a beautiful and functional website that shows off your skills (and growing portfolio), and a rock solid business plan with a realistic path for building recurring revenue.
$997
lifetime access
Break Into Web LIVE
Application-only VIP intensive masterclass
If you’re serious and ready to go all in, this is the most efficient and comprehensive option. John and Kelly are your private instructors in an intensive masterclass where the focus is all on you. We customize our program to meet you exactly where you are. You’ll receive personalized feedback and instruction from the pros while you trailblaze into a freelance web design career.
$4,997
lifetime access
Meet Your Instructors
With over 30 years of combined freelance web design experience, John Wooten and Kelly Diekmann are experts at growing and sustaining web businesses – while having the time and freedom for life outside of work. John tours with his band while freelancing from the road and Kelly works from home and never misses her kids’ field trips.
Whatever your dream lifestyle is, a freelance web design career can help you get there!
Meet Your Instructors
With over 30 years of combined freelance web design experience, John Wooten and Kelly Diekmann are experts at growing and sustaining web businesses – while having the time and freedom for life outside of work. John tours with his band while freelancing from the road and Kelly works from home and never misses her kids’ field trips.
Whatever your dream lifestyle is, a freelance web design career can help you get there!
The time has never been better
Don’t wait until next year. Don’t wait for next month. Come on, don’t even wait until Monday! Every moment you spend working for someone else and helping fulfill their dreams is a moment you’ll never get back to spend on yours.
Not ready for a course?
Break into one of our free guides.
Below are more ways to learn more about a freelance web design career and decide if it's right for you.

'Dream It & Do It' Action Plan
Get a taste of our training with a free chunk of our first module. Build out your dream freelance lifestyle and a plan of action to realize it.

Free Masterclass
Experience Kelly and John’s teaching style in this recorded class. Learn the 3 secrets to break into a web design career they learned after making hundreds of mistakes.

Web Designer Toolkit
All of John and Kelly's favorite tools and toys! Check out our picks for platforms, partners, themes, plugins, apps, software, gear and swag!

Is freelance web design for you?
This creative path isn’t for everyone! Take our 10 question quiz for the honest truth on if freelance web design is a good fit for you.

'Dream It & Do It' Action Plan
Get a taste of our training with a free chunk of our first module. Build out your dream freelance lifestyle and a plan of action to realize it.

Free Masterclass

Web Designer Toolkit
All of John and Kelly's favorite tools and toys! Check out our picks for platforms, partners, themes, plugins, apps, software, gear and swag!

Is freelance web design for you?
Binge-Worthy Interviews
Check out podcast episodes featuring John and Kelly including hours of free, valuable content!