For ambitious creatives who are ready for a change…
If your daily grind breaks your heart,
it's time to break into freelance web design.
Some of you might be thinking…
Yessss! I know web design is a great industry for freelance and recurring revenue – I just don’t know where to start! I want more freedom and control over my life and a profitable freelance career would be my dream come true!
Others of you might be saying…
Say whaaa?! I don’t know the first thing about code or design… wouldn’t I need to go back to school for that? I mean… sure, I’d love to be my own boss and spend more time with my family, but web design seems like a pipe dream.
The Good News
You don’t have to go back to school, or even know how to code to be a successful freelance web designer!
The Bad News
There are a million and one ways to learn web design and business-building. And most of them are garbage.
Think you can DIY a freelance web design career? Maybe. But after wasting hundreds of hours hunting down YouTube “gurus”, researching a bunch of unnecessary tools and platforms, and skipping that whole ‘business plan’ thing… you’ll likely throw in the towel long before you ever turn a profit. And never realize your dream of working with who you want, on what you want, from where you want, whenever you want.
Unfortunately, you probably won’t get far on your own.
But what if…
…there was a better way? A proven path to get to the freedom lifestyle of your dreams so you can spend more time doing the things you love with the people you love. A way to shave YEARS off the process of creating a successful freelance web design business, and get to your dream in a faster and better way than you could on your own.
A path designed by successful freelancers who already made all the mistakes and outlined the most effective methods for designing websites and building a business…
Introducing…
Break up with your job your boss your cubicle your commute office drama bureaucracy bullsh*t
and Break Into Web
We have both built freelance web design businesses from our homes. We want to help you do the same.
This course IS for you if:
You're creative - you notice good (and bad) design
You already freelance, but want to hit a higher price point and generate recurring revenue
You're a stay-at-home parent (or wannabe) looking for work-from-home income
You're a self-starter with grit and determination
You want freedom to do more of the things you love
You need ideas on how to create a business plan, reach potential customers, set pricing structures, and differentiate yourself from the competition
You need help to understand the technical side of websites, like hosting and DNS
You want to work smarter instead of harder
This course is NOT for you if:
You already have a full-time, well-established web design business you are happy with
You need to make a lot of money quickly
You can't commit to getting the 20+ hour course completed
You think Comic Sans and Papyrus are awesome fonts
You don’t know what a browser is
You are a lazy bum living in your mom’s basement, yelling at her for meatloaf ... and satisfied with that scenario
First course of its kind
There are plenty of resources for already-established web designers wanting to take their business to the next level. Break Into Web is the first course designed to help you start and establish your business from the ground floor.
At the end of the course, you’ll have…
A drop-dead gorgeous website to send prospects to, complete with a growing portfolio of your fabulous work
An arsenal of design and development tools that take your websites to the next level (and the knowledge of how to use them like a pro)
A plan for building recurring revenue
The secret sauce that makes you stand out in the sea of mediocre web designers
A master web design process checklist, client questionnaires, and email templates integrated into your new business
A freelance business plan, including a vision for your future business and action items to get there
A legit web design business entity!
The future of your dreams - doing more of the things you love with the people you love
"I Broke into web." - Jake
It's time to Break Into Web
We'll help you. We believe in you. It’s time for you to believe in yourself.
Let's do this.
What the course provides
20+ hours of instructional videos and tutorials. Our content is organized into easy-to-follow modules that you can watch at your own pace.
ALL our processes and checklists to help you blaze your own path.
Downloadable resources and worksheets. You’ll be working as you go, not just watching videos. Our templates allow you to bring your business and skills to life.
Access to a priceless Members-Only community of like-minded creatives with the same goals.
Monthly live Q&A with instructors Kelly & John. You can pick our brains and we’ll help keep you on track.
Advanced Bonus Courses covering everything from CSS, eCommerce, SEO, Photoshop and more!
+ Hours of instructional videos
Technical & Business Modules
Fill-in worksheets and done-for-you templates
Advanced bonus courses (and counting)
"I was the least tech-savvy person around."
- Leah
It's time to Break Into Web
We'll help you. We believe in you. It’s time for you to believe in yourself.
Let's do this.
Private Facebook Group
You'll have access to a private Facebook Group with Kelly, John, and other students.
The Facebook Group is a great place to ask any questions about the course material, get advice on your business questions, as well as get encouragement & motivation for you to keep pushing through the course and grow your business.
Plus you'll have access to other students for questions, brainstorming, outsourcing, and community!
Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
Course Modules
Business Course
Module 1 - Business Plan
Discover your why, set effective goals for your new business, make your business a legit entity, and more!
Module 2 - Portfolio Building
Start building an effective portfolio starting with your own business website!
Module 3 - Prospecting
Learn 20+ methods to find and clone clients that you'll love working with. Get our secrets on natural follow-ups and closing that will keep business flowing!
Module 4 - Pricing
Take our magical pricing formula students have used to charge $2,000 ... $5,000 ... even $10,000 for a website.
Module 5 - Project Management
Access our checklists and templates we use every day to save time and money when building sites.
Module 6 - Differentiate Yourself
Learn the #1 Secret to building a successful freelance web design business in a sea of mediocre designers.
Technical Course
Module 1 - Overview
Learn how we use modern page builders to make building websites a breeze.
Module 2 - Tools of the Trade
Use the same tools we use to create stunning websites. Discover our go-to web builder and business tools.
Module 3 - Web Basics
Learn the basics of the web and create your first web page!
Module 4 - Website Building
Build your first complete website step-by-step with John. Learn why and how to create wireframes. Also learn how to edit images with Photoshop.
Module 5 - Must-Have Plugins
Utilize our go-to plugins to add additional features to websites.
Module 6 - Launch
Launch your website! Access our pre and post launch checklists for launching websites.
Advanced Courses
Further your knowledge with our advanced mini-courses covering home page case studies, ecommerce, responsive design, Photoshop, CSS and more!
With knowledge comes power ... and higher price points! ?
Instructor Live Q&A
You'll also have access to a monthly video Zoom call with Kelly & John as well as other students.
We'll answer any questions you may have over the course material, give our advice on your business questions, as well as give encouragement & motivation for you to keep pushing through the course and grow your business.
Being able to directly access the instructors personally sets this course apart from most online courses. We want you to get the most value possible from this course.
If you're gonna buy any online course, do yourself a favor and buy this one.
"Not only will you learn everything you need to know about building WordPress websites with Divi, you can even learn about HOW to start your web design business, too (with email scripts and templates - the whole shebang).
The videos are broken down into easy steps and packed with actionable advice. John and Kelly are super knowledgeable and are always striving to help their students succeed through the private Facebook group and video calls.
Since taking the courses, I've built and launched my first website and currently working on some client work for my portfolio. So yeah, I've got my money's worth and more."
- Kat D.
Start Before You’re ‘Ready’
Don’t wait until next year. Don’t wait for next month. Heck – don’t even wait until Monday! Every moment you spend working for someone else and helping fulfill their dreams is a moment you’ll never get back to spend on yours.
Got questions? We've got answers...
How long do I have access to the course?
How long will it take to complete the course?
Most of our students take 6-12 weeks to complete the course.
We provide our students with a recommended schedule to keep you moving forward. For those working a full-time job (or your "bridge" job as we call it), we recommend you spend 1 hour a day Monday-Friday for a total of 5 hours per week.
As you watch the Technical Course videos you'll build your own site. These videos will take longer as you may need to pause often and you may have to watch some videos multiple times to master the material.
What will I need to start the course?
Besides a desire and hunger to learn...
You'll need a reliable laptop or desktop computer.
Once you enter the Technical Course, there will be some items any website business owner will need. We'll go over all of these items in the Technical Course and when/where to purchase them.
What if I'm not a designer?
No worries!
We got you covered. We cover the basics of how to make a great looking website in the course. By the end of the course, you'll be able to build sites that look like they're professionally designed.
What if I don't know how to code?
No worries!
You do not need to know how to code, or learn how to code, to complete our course. The tools and methods we use require very little code.
By the end of the course, you'll know what little code you need to know to build your web design business.
Will I have access to Kelly & John?
Yes! During the course, you will be able to join a monthly live Zoom call with Kelly & John. We’ll answer any questions you may have over the course material, give our advice on your business questions, as well as give encouragement & motivation for you to keep pushing through the course and grow your business. Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
Kelly & John are also very active in the private Facebook group. They post helpful information and answer questions.
How often are videos updated?
The Technical Course Videos are updated as major changes occur with the Divi Theme. Additional videos will be added from time to time featuring recent updates and additions made to the Divi Theme. We use Divi to power our own 6-figure web design businesses. We stay up on the latest updates with Divi and will include those updates as needed to the course.
Parts of the Business Course are updated each quarter with fresh material based on industry trends and evolution.
Why does the course cost this much?
We realize the course is a sizable investment in yourself. This is on purpose. We want the price to both motivate and cause the student to take this course seriously.
This is a new career you'll be launching into. We want you to succeed! However, you'll need to put in what you want out of this course. Simply taking the course does not guarantee success.
That being said, we're confident any student who follows our course and business plan consistently, will have a successful freelance website business. You'll look back on this decision as the turning point!
The average price of websites being sold by students after taking the course is $2,000-$4,000. A few have sold $5,000 websites. We even have a $10,000 website that was sold. Most students recoup the cost of the course on their first sold website.
Additionally, the course is packed with value well worth beyond the price. We've spent years building the course, the videos, worksheets, and resources. Keep in mind we also have our Monthly Live Q&A sessions included in your price.
Do you offer refunds?
Yes, we offer a 7-day money back guarantee. If you purchase the course and it does not meet your expectations, you have 7 days to let us know and we'll give you a 100% refund.
I have more questions ...
Questions about the course? We love talking web and how we can help you achieve your freelance dream. Drop us a line! ?