We help ambitious creatives break into web and build their own freelance web design business.
We have both built freelance web design businesses working from our homes. We want to help you do the same.
Do you have what it takes to be a freelance web designer?
This course IS for you if:
You are interested in creating your own web design business
You are creative - you recognize good design and frequently think about how websites you visit could be improved
You have some design experience, but don’t know how to apply your skills to web design
You are a self-starter with grit and determination
You need ideas on how to create a business plan, reach potential customers, set pricing structures, and differentiate yourself from the competition
You need to understand all the technical side of websites, like hosting and DNS
You want freedom to do more of the things you love
You want to work smarter instead of harder
This course is NOT for you if:
You already have a full-time, well-established web design business you are happy with
You need to make a lot of money quickly
You are not self-motivated and committed to getting the 20+ hour course completed
You think Comic Sans and Papyrus are awesome fonts
You don’t know what a browser is
You are a lazy bum living in your mom’s basement, yelling at her for meatloaf ... and satisfied with that scenario
First course of its kind
There are plenty of resources for already-established web designers wanting to take their business to the next level. Break Into Web is the first course designed to help you start and establish your business from the ground floor.
"I Broke into web." - Jake
What the course provides
20+ hours of instructional videos and tutorials. Our content is organized into easy-to-follow modules that you can watch at your own pace.
ALL our processes and checklists to help you blaze your own path.
Downloadable resources and worksheets. You’ll be working as you go, not just watching videos. Our templates allow you to bring your business and skills to life.
PRO Members Only - Access to a priceless Members Only community of like-minded creatives with the same goals.
PRO Members Only - Monthly live Q&A with instructors Kelly & John.
PRO Members Only - Advanced Bonus Courses covering everything from CSS to Photoshop to stay-at-home-moms.
+ Hours of instructional videos
Technical & Business Modules
Fill-in worksheets and done-for-you templates
Advanced bonus courses (and counting)
"I was the least tech-savvy person around."
- Leah
Private Facebook Group
PRO Members Only
PRO Members will be able to join a private Facebook Group with Kelly, John, and other PRO students.
The Facebook Group is a great place to ask any questions you may have over the course material, get advice on your business questions, as well as get encouragement & motivation for you to keep pushing through the course and grow your business.
Plus you'll have access to other PRO students for questions, brainstorming, outsourcing, and community!
Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
Course Modules
Technical Course
1. Overview
- Overview of the Interwebs
- The Power of WordPress
- Intro to Page Builders
2. Tools of the Trade
- Code Editors, FTP, Browsers, oh my
- Preferred Domain & Hosting Providers
- Image Editing and Wireframes
- WordPress of course
- Our Go-To Theme
- Our favorite Business Tools
3. Web Basics
- Quick & dirty intro to HTML
- Hello World for the win
- Our favorite HTML Tools
4. Website building
- Power of Divi Builder
- Creating Wireframes
- Step-by-step tutorials on Building Complete Websites
- Guides to effective Website Features
- Advanced Features for creating faster and better
- Intro to Photoshop
5. Must-Have Plugins
- Our Go-To Plugins we use every day
- How to Find Reliable & Safe Plugins
6. Launch
- Pre-Launch Checklist
- Setting Domain Records
- Website Security Plugins and SSL
- Post-Launch Checklist
Business Course
1. Business Plan
- What's Your WHY (P.S. It's NOT money)
- Effective goal setting
- Work with clients you love
- A routine that works for you
- Make your business a legit entity
2. Portfolio Building
- Build an effective portfolio without clients
- Start with your own killer website
- Practice on websites you can sell later
- Friends and Family warning
3. Prospecting
- 20+ methods to find clients that don't suck
- Clone your favorite clients
- Beat the competition with followup and closing
- Have an upsell in your back pocket
4. Pricing
- Magical Pricing Formula
- Outside the box pricing methods
- Avoid dreaded scope creep and drag out
- Add multiple revenue streams for easy money
- Make recurring revenue while you sleep
5. Project Management
- Access our checklists and templates we use every day
- Create processes now to save time and money later
- Make time for your own business before it's too late
6. Differentiate Yourself
- Set yourself apart in a sea of mediocre designers
- #1 Secret to building a successful business
- Getting involved and better yet giving back
Instructor Live Q&A
PRO Members Only
PRO Members will be able to join a monthly Google Hangout with Kelly & John as well as a private Facebook Group with Kelly, John, and other PRO students.
We'll answer any questions you may have over the course material, give our advice on your business questions, as well as give encouragement & motivation for you to keep pushing through the course and grow your business.
Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
If you're gonna buy any online course, do yourself a favor and buy this one.
"Not only will you learn everything you need to know about building WordPress websites with Divi, you can even learn about HOW to start your web design business, too (with email scripts, templates, the whole shebang).
The videos are broken down into easy steps and packed with actionable advice. John and Kelly are super knowledgeable and are always striving to help their students succeed through the private Facebook group and video calls.
Since taking the courses, I've built and launched my first Divi website and currently working on some client work for my portfolio. So yeah, I've got my money's worth and more."
- Kat D.
Break Into Web
- Technical Course: Hands-on tutorials showing you exactly how to build beautiful websites using effective tools!
- Business Course: Done-for-you templates, worksheets and more to get started on building a business out of building websites!
Break Into Web PRO
- Monthly LIVE Q&A with Instructors
- Members-Only Facebook Group / Community Access
- Technical Course: Hands-on tutorials showing you exactly how to build beautiful websites using effective tools!
- Business Course: Done-for-you templates, worksheets and more to get started on building a business out of building websites!
- Advanced Courses: Advanced CSS, Ecommerce, Photoshop, and more
Got Questions? We've got Answers...
How long do I have access to the course?
You have access to course materials as long as you are a member. If you cancel your membership, you will no longer be able to access the course.
How long will it take to complete the course?
Typically, the course will take 6-12 weeks to complete, depending on your pace and amount of time you can devote to the course.
For those working a full-time job (or your "bridge" job as we call it), we're recommending spending 1 hour a day Monday-Friday for a total of 5 hours per week.
Most of the Technical Course videos have you follow along and build the site as you're watching the video. These videos will take longer as you may need to pause often. We're also including time to watch videos multiple times to facilitate learning. We provide a recommended schedule to follow.
What will I need to start the course?
Besides a desire and hunger to learn...
You'll need a reliable laptop or desktop computer. The software we recommend and use work on a laptop or desktop.
Initially, this is all you'll need.
Once you enter the Technical Course, there will be some items any website business owner will need. We'll go over all of these items in the Technical Course and when/where to purchase them.
What if I'm not a great designer?
No worries!
We got you covered. We cover the basics of how to make a great looking website in the course. By the end of the course, you'll be able to build sites that look like they're professionally designed.
What if I don't know how to code?
No worries!
You do not need to know how to code, or learn how to code, to complete our course. The tools and methods we use require very little code.
By the end of the course, you'll know what little code you need to know to build your web design business.
Will I have access to Kelly & John?
PRO Members only.
Yes! During the course, PRO Members will be able to join a monthly live Zoom call with Kelly & John. We’ll answer any questions you may have over the course material, give our advice on your business questions, as well as give encouragement & motivation for you to keep pushing through the course and grow your business. Being able to directly access the instructors personally sets this course aside from most online courses. We want you to get the most value possible from this course.
Kelly & John are also active in the private Facebook group just for PRO Members. They post helpful information and answer questions, along with the existing PRO Members.
How often are videos updated?
The Technical Course Videos are updated as major changes occur with the Divi Theme. Additional videos will be added from time to time featuring recent updates and additions made to the Divi Theme. We use Divi to power our own 6-figure web design businesses. We stay up on the latest updates with Divi and will include those updates as needed to the course.
Parts of the Business Course are updated each quarter with fresh material based on industry trends and evolution.
Advanced Courses are added as needed and requested by our PRO students.
Do you offer refunds?
No. Since our payment plans are month-to-month, refunds (including pro-rated refunds) are not allowed. You may cancel at anytime.
I have more questions ...
Questions about the course? We love talking web and how we can help you achieve your freelance dream. Drop us a line! 😁
Meet the Instructors
Kelly Diekmann
Business Instructor
Kelly is owner of KDesign. She has an MBA with a Marketing emphasis from the University of Nebraska – Lincoln, and a BS in Information Systems with minors in Math, Spanish and Art from Nebraska Wesleyan University.
What sets Kelly apart from other web designers is her ability to truly partner with her clients, providing them with a level of service that they rarely experience with typical vendors and contractors.
Kelly and her husband Casey have three daughters and three dogs – you may hear them in the background of the course videos! She loves being outdoors and chatting up anyone who will listen about business!
John Wooten
Technical Instructor
John is owner of Artillery. Frustrated with his 8-5 job, he started Artillery and began freelancing at night and on the weekends. After 6 months he was able to quit his job and make the switch to being his own boss and never looked back.
Freelancing allowed John to tour full-time in a band for several years. He would build websites while traveling in the tour bus. He still tours occasionally with a couple artists.
He and his wife Corryne love traveling the country, especially the mountains of Colorado. He loves talking entrepreneurship and everything drums.
It's time to Break Into Web
We'll help you. We believe in you. It all starts with believing in yourself.
Let's do this.
